Search engines and social mediaRobin Bunnik2019-01-15T11:33:04+01:00
Search engines and social media
Increase your occupancy and generate more direct bookings with the products and services below
Google AdWords. We make sure that your accommodation is at the top of the Google search results. Based on the most relevant and specific keywords, we create an AdWords campaign so that your accommodation is found. The aim here is to increase the number of direct bookings.
More return from your website visitors
Remarketing. Get more out of visitors to your website. You can use remarketing to communicate with those among your target audience who have already visited your website, using customised banners. The focus will stay on your accommodation while prospective guests make a decision.
Grab the attention of your target audience
Display marketing. This will draw attention to your accommodation on relevant websites that your target audience visits. These would include, for instance, Zoover, HolidayCheck, and winter or summer holiday websites. For each country, a list of websites is drawn up that matches your target audience and on which we will promote your accommodation. We manage the banner material you need.
Social Media Advertising
Your accommodation will be promoted on Facebook and Instagram on a promotion basis, within your target audience in the right regions or countries. Social media will also will also play an active role during the booking process so that your offer stays on the screen.
Blogs and vlogs: We help you to come up with and create the right content for landing pages, social media posts and newsletters. We also advise and assist you in presenting your accommodation in the right way on channels such as Google My Business, TripAdvisor, Zoover, Facebook and so on.
To measure is to know
Google Analytics and reports. These enable us to analyse your results accurately for each country so that we can then fine-tune our media package even more, and thus more successfully, to suit your accommodation.